The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Filter
Award
Agency
Client
Title
Category
Annual ID
liv. - Digital Lifestyle Bank
Agency: R/GA / London
Client: Emirates NBD Category: Mobile / User Experience
Shackleton's Return
Agency: INNOCEAN / Seoul
Client: Hyundai Motor Company Category: Online / Long Form - Single
Above The Arctic: An Intel Drone Expedition
Agency: Intel / Santa Clara
Client: Agency Inside Category: Online / Long Form - Single
Christmas 2117
Agency: Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Online / Long Form - Single
#SheDrives
Agency: TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client: Nissan Saudi Arabia Category: Online / Long Form - Single
Generations
Agency: Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client: Volkswagen / Beetle Category: Online / Long Form - Single
Geoff
Agency: Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client: Kraft Heinz Australia Category: Online / Long Form - Single
The Bonnie Award
Agency: CP+B / Boulder + Film Independent / Los Angeles
Client: American Airlines Category: Real-Time Response / Activity / Proactive Communications
Earth: Shot on iPhone
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Real-Time Response / Activity / Proactive Communications
KNOW YOU AGAIN
Agency: F5 / Shanghai
Client: Baidu Category: Product Design / Integrated Digital & Physical Product
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York
Client: Anonymous Client Category: Innovation in Print & Outdoor / Ambient Media
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Innovation in Print & Outdoor / Ambient Media
The world’s first public search engine for parking spots
Agency: Heye GmbH / Munich + Mediaplus / Munich
Client: BMW AG Category: Innovation in Print & Outdoor / Ambient Media
Intel Drone Light Show at The Olympics
Agency: Intel / Santa Clara
Client: Intel Category: Innovation in Print & Outdoor / Ambient Media
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Innovation in Print & Outdoor / Ambient Media
The Voice of Art
Agency: Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo
Client: IBM Category: Innovation in Print & Outdoor / Ambient Media
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Innovation in Print & Outdoor / Ambient Media
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami Category: Innovation in Print & Outdoor / Ambient Media
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Publishing / Newspaper - Campaign
Melanoma Campaign
Agency: HEIMAT / Berlin
Client: German Cancer Aid Category: Publishing / Newspaper - Campaign
The Safest Embrace
Agency: TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client: Michelin Category: Publishing / Newspaper - Campaign
PS VR "Skyrim"
Agency: BBH / New York + Hungry Man / Los Angeles
Client: PlayStation Category: Online Films & Video / Pre-Roll Video - Single
Fit — Hulu
Agency: RPA / Santa Monica + Park Pictures / New York
Client: American Honda Motor Co., Inc Category: Online Films & Video / Pre-Roll Video - Single
Stress Causes Dandruff
Agency: MullenLowe / Singapore
Client: Unilever - Clear Category: Film / Short Form
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Publishing / Trade Publication - Single or Campaign
A Gentleman Plays The Trombone
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Promotional / Posters - Single
The Refugee Résumé
Agency: Jung von Matt / Hamburg
Client: Social-Bee Category: Data Visualization / Static
In Real Life
Agency: BBDO / New York + BBDO Studios / New York
Client: Monica Lewinsky Category: Branded Content
Spilt Second
Agency: McCann Health / New York + Craft / New York
Client: Boehringer Ingelheim Category: Branded Content
News of Hope
Agency: Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago
Client: LiveOnNY Category: Branded Content
Nosferatu
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft - Innovation in Moving Image Craft / Audio
Break Bread Smash Stigma
Agency: Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client: Casey House Category: Ambient Media / Experiential & Installations
Dead Whale
Agency: Dentsu Jayme Syfu / Makati City
Client: Greenpeace Philippines Category: Ambient Media / Experiential & Installations
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Ambient Media / Experiential & Installations
Bulletproof Posters
Agency: Ogilvy & Mather / Chicago
Client: Americans for Responsible Solutions Category: Ambient Media / Experiential & Installations
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Experiential & Installations
Volvo Survivor Sales Agents
Agency: We Believers / New York
Client: Volvo North Miami Category: Ambient Media / Experiential & Installations
Live Design
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Interactive / Experiential
Destiny 2 Ghost Skill
Agency: AKQA / San Francisco
Client: Activision Category: Innovation in Interactive / Experiential
Gorillaz App
Agency: B-Reel / London
Client: Gorillaz Category: Innovation in Interactive / Experiential
The Invisible Car
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Innovation in Interactive / Experiential
DRAW and RELEASE
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client: SAMSUNG ELECTRONICS Category: Innovation in Interactive / Experiential
Know You Again
Agency: F5 / Shanghai
Client: Baidu Category: Innovation in Interactive / Experiential
Safe Cap
Agency: GTB Brasil / São Paulo
Client: Ford Motor Company Category: Innovation in Interactive / Experiential
Award:
2018 UX / UI Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
BMW AG
Title:
BMW.com
Category:
Mobile / User Experience
Annual ID:
OS_UX18026M
Award:
2018 UX / UI Merit Award
Agency:
R/GA / London
Client:
Emirates NBD
Title:
liv. - Digital Lifestyle Bank
Category:
Mobile / User Experience
Annual ID:
OS_UX18027M
Award:
2018 Branded Entertainment Merit Award
Agency:
INNOCEAN / Seoul
Client:
Hyundai Motor Company
Title:
Shackleton's Return
Category:
Online / Long Form - Single
Annual ID:
OS_BE18075M
Award:
2018 Branded Entertainment Merit Award
Agency:
Intel / Santa Clara
Client:
Agency Inside
Title:
Above The Arctic: An Intel Drone Expedition
Category:
Online / Long Form - Single
Annual ID:
OS_BE18076M
Award:
2018 Branded Entertainment Merit Award
Agency:
Jung von Matt AG / Hamburg + Sterntag / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Online / Long Form - Single
Annual ID:
OS_BE18077M
Award:
2018 Branded Entertainment Merit Award
Agency:
Ogilvy / New York
Client:
IKEA
Title:
Oddly IKEA
Category:
Online / Long Form - Single
Annual ID:
OS_BE18078M
Award:
2018 Branded Entertainment Merit Award
Agency:
ROSAPARK / PARIS
Client:
MONOPRIX
Title:
LABEL OF LOVE
Category:
Online / Long Form - Single
Annual ID:
OS_BE18079M
Award:
2018 Branded Entertainment Merit Award
Agency:
TBWARAAD / Dubai U.A.E. + Made in Saudi / Jeddah, Saudi Arabia
Client:
Nissan Saudi Arabia
Title:
#SheDrives
Category:
Online / Long Form - Single
Annual ID:
OS_BE18080M
Award:
2018 Branded Entertainment Merit Award
Agency:
Very Agency / Copenhagen + Shoot Happens / Copenhagen
Client:
Volkswagen / Beetle
Title:
Generations
Category:
Online / Long Form - Single
Annual ID:
OS_BE18081M
Award:
2018 Branded Entertainment Merit Award
Agency:
Kraft Heinz Australia / Melbourne + Y&R New Zealand / Auckland + Assembly / Auckland
Client:
Kraft Heinz Australia
Title:
Geoff
Category:
Online / Long Form - Single
Annual ID:
OS_BE18082M
Award:
2018 Public Relations Merit Award
Agency:
CP+B / Boulder + Film Independent / Los Angeles
Client:
American Airlines
Title:
The Bonnie Award
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18062M
Award:
2018 Public Relations Merit Award
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Earth: Shot on iPhone
Category:
Real-Time Response / Activity / Proactive Communications
Annual ID:
OS_PR18063M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
KNOW YOU AGAIN
Category:
Product Design / Integrated Digital & Physical Product
Annual ID:
OS_HW18037M
Award:
2018 Social Media Merit Award
Agency:
FCB / Chicago
Client:
Clark Street Bridge
Title:
How to Write a Poem
Category:
Craft / Writing
Annual ID:
OS_SM18059M
Award:
2018 Print & Outdoor Merit Award
Agency:
Area 23, An FCB Health Network Company / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18194M
Award:
2018 Print & Outdoor Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18195M
Award:
2018 Print & Outdoor Merit Award
Agency:
Heye GmbH / Munich + Mediaplus / Munich
Client:
BMW AG
Title:
The world’s first public search engine for parking spots
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18196M
Award:
2018 Print & Outdoor Merit Award
Agency:
Intel / Santa Clara
Client:
Intel
Title:
Intel Drone Light Show at The Olympics
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18197M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18198M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Bando Studio / São Paulo + Banda Sonora / São Paulo + Inpress Brodeur Partners / São Paulo
Client:
IBM
Title:
The Voice of Art
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18199M
Award:
2018 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18200M
Award:
2018 Print & Outdoor Merit Award
Agency:
We Believers / New York
Client:
Volvo North Miami
Title:
Volvo Survivor Sales Agents
Category:
Innovation in Print & Outdoor / Ambient Media
Annual ID:
OS_PO18201M
Award:
2018 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Mars Pet
Title:
Halo
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18082M
Award:
2018 Print & Outdoor Merit Award
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz
Title:
Pass The Heinz
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18083M
Award:
2018 Print & Outdoor Merit Award
Agency:
HEIMAT / Berlin
Client:
German Cancer Aid
Title:
Melanoma Campaign
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18084M
Award:
2018 Print & Outdoor Merit Award
Agency:
TBWA\Chiat\Day / New York + Gloss / New York + TBWA / Paris
Client:
Michelin
Title:
The Safest Embrace
Category:
Publishing / Newspaper - Campaign
Annual ID:
OS_PO18085M
Award:
2018 Film Merit Award
Agency:
BBH / New York + Hungry Man / Los Angeles
Client:
PlayStation
Title:
PS VR "Skyrim"
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18154M
Award:
2018 Film Merit Award
Agency:
RPA / Santa Monica + Park Pictures / New York
Client:
American Honda Motor Co., Inc
Title:
Fit — Hulu
Category:
Online Films & Video / Pre-Roll Video - Single
Annual ID:
OS_FI18155M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
MullenLowe / Singapore
Client:
Unilever - Clear
Title:
Stress Causes Dandruff
Category:
Film / Short Form
Annual ID:
OS_HW18042M
Award:
2018 Print & Outdoor Merit Award
Agency:
DDB Argentina / Buenos Aires
Client:
Getty Images
Title:
The Worst Photos
Category:
Publishing / Trade Publication - Single or Campaign
Annual ID:
OS_PO18105M
Award:
2018 Design Merit Award
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
A Gentleman Plays The Trombone
Category:
Promotional / Posters - Single
Annual ID:
OS_DE18125M
Award:
2018 Design Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Social-Bee
Title:
The Refugee Résumé
Category:
Data Visualization / Static
Annual ID:
OS_DE18157M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Monica Lewinsky
Title:
In Real Life
Category:
Branded Content
Annual ID:
OS_HW18027M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / London
Client:
GSK
Title:
Mark’s Story
Category:
Branded Content
Annual ID:
OS_HW18028M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
McCann Health / New York + Craft / New York
Client:
Boehringer Ingelheim
Title:
Spilt Second
Category:
Branded Content
Annual ID:
OS_HW18029M
Award:
2018 Health, Wellness & Pharma Merit Award
Agency:
Ogilvy Brasil / São Paulo + Central Films / Los Angeles + Audio Production House: Chris Jordão / São Paulo + 4 Whitehouse Post / Chicago
Client:
LiveOnNY
Title:
News of Hope
Category:
Branded Content
Annual ID:
OS_HW18030M
Award:
2018 Moving Image Craft Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Craft - Innovation in Moving Image Craft / Audio
Annual ID:
OS_MI180154M
Award:
2018 Direct Marketing Merit Award
Agency:
Bensimon Byrne / Toronto + Narrative / Toronto + OneMethod / Toronto
Client:
Casey House
Title:
Break Bread Smash Stigma
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18052M
Award:
2018 Direct Marketing Merit Award
Agency:
Dentsu Jayme Syfu / Makati City
Client:
Greenpeace Philippines
Title:
Dead Whale
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18053M
Award:
2018 Direct Marketing Merit Award
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18054M
Award:
2018 Direct Marketing Merit Award
Agency:
Ogilvy & Mather / Chicago
Client:
Americans for Responsible Solutions
Title:
Bulletproof Posters
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18055M
Award:
2018 Direct Marketing Merit Award
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18056M
Award:
2018 Direct Marketing Merit Award
Agency:
We Believers / New York
Client:
Volvo North Miami
Title:
Volvo Survivor Sales Agents
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18057M
Award:
2018 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN180100M
Award:
2018 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Activision
Title:
Destiny 2 Ghost Skill
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18091M
Award:
2018 Interactive Merit Award
Agency:
B-Reel / London
Client:
Gorillaz
Title:
Gorillaz App
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18092M
Award:
2018 Interactive Merit Award
Agency:
Commonwealth//McCann / Detroit
Client:
Chevrolet
Title:
The Invisible Car
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18093M
Award:
2018 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + AID-DCC Inc. / Tokyo/Osaka + coconoe inc. / Okayama
Client:
SAMSUNG ELECTRONICS
Title:
DRAW and RELEASE
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18094M
Award:
2018 Interactive Merit Award
Agency:
F5 / Shanghai
Client:
Baidu
Title:
Know You Again
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18095M
Award:
2018 Interactive Merit Award
Agency:
GTB Brasil / São Paulo
Client:
Ford Motor Company
Title:
Safe Cap
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18096M
